Wasserman [December 2022 - Present]
Like many have told me throughout my career, sometime a push in the deep end (& towards a wildly different direction) is a good thing for you! And I’m here to report back that it is indeed true.
Taking a leap of faith away from sonic branding and towards experiential design, I stepped into a Creative Project Manager role that has allowed me to truly use the right & left of my brain every single day. I’m the person who balances the budgets, process the invoices, & updates our servers - while also being a sounding board for my team, staffing according to their interests, & keeping in mind their overall bandwidth.
Made Music Studio [September 2017 - December 2022]
Initially starting out as an intern in September 2017, I spent a semester learning about creative briefs, client timelines, and the power of sonic branding. In January of 2017, I was lucky enough to be hired as the Assistant to the Founder + EVP - a position that is different every single day & always kept me busy. I spent my time streamlining communication within the company, managing several projects at a time, & consistently collaborate with staff to drive growth. By January of 2018, I transitioned over to the Client Development team, where I oversaw the launch of sonic identity systems & interactive experiences for brands including NPR, Citi, & the ground up development of YMYF.
Fast forward to 2022 & before I left MMS, I became a Senior Project Manager who acted as the main day-to-day client lead who helped to uncover the sound of yogurt, classic film, luxury cars, you name it.
NGAGE Sports & Entertainment [September 2016 - August 2017]
By spending my fall & summer with a world-class artist management, music publishing, & music services company, I was able to gain experience in the breadth of the industry with all of the benefits that a small boutique workplace brings to the table. Being hands-on with projects relating to sync & licensing, A&R & social media management made me hungry for more & eager to find out what else there is to learn.
Taking a Stab at Sync Placement
Throughout the fall of 2016, my largest project was reaching out to music supervisors after researching their information & pitching them our incredible catalog. After months of close calls, NGAGE Music's KNGDAVD received a sync with "Are You the One?" on MTV.
Creating the Catalog
Having had the previous semester to experience what supervisors were looking for in their briefs, I decided to create a baseline database that we could use in-house to move more efficiently after receiving these search requests.
(Information blurred out for privacy)
Foundations Music [September 2015 - December 2015]
After researching the management behind some of my favorite alternative artists, I took my first crack at the music industry with this Brooklyn-based company. Throughout the semester I spent with them, I was able to figure out what made me passionate (finding those new artists that deserve to be heard) & how to quickly move within the fast-paced environment (never forgetting the smallest of tasks & making sure to check off each to-do with pride).
Behind the Tour
With each of our artists at different points in their careers, it was necessary to stay on top of those on tour & make sure that all of the contracts were organized. By helping out those in charge, I was able to get a sense of how nationwide tours function without falling apart as they go thousands of miles in a cramped bus.
Writing Down the Inspiration
For those who have ever tried to create music, they know that the process can be incredibly grueling & frustrating despite the outside imagery of jamming. That's why it was important for us to get everything together for our artists' writing sessions that way all they had to think about was creating outstanding new tracks.
Other Work
In addition to these companies, I've made an effort to expand my skills into other areas & branch out my background to different fields in order to gain new insights. Experience in radio & education advanced my own communication skills & my ability to help develop a brand, while my stints in food service taught me how to stay calm even as things are on fire or spilling everywhere.
Ankhor
[March 2015 - May 2016]
As the manager of communications during my time with the company, I maintained relationships with schools across the East Coast & helped launch our brand's presence on various social media platforms.
WBAI Radio
[January 2015 - May 2015]
During my time interning in Brooklyn & working remotely when necessary, I aided the station in their daily social media campaigns & the biweekly maintenance of their website.